Zula As Pop Up Community: and Mishkan

Recently I was preparing to start my Zula shpeil (or in VC talk -- my "pitch") to a VC in NY and he pre-empted me and used my words before I could say them -- and then he made them even better as he took the metaphor to a higher level.

The term I have bandying about recently is "pop-up communities" to explain the power of Zula. I will not use this post to go into the details of current and planned features and functionaity of Zula (check out our website and service itself for that). But I do want to walk through what I mean by pop-up community and how it resembles a Sukka (the "huts" Jews built in desert during their 40 years of wandering just after leaving Egypt). (the sukka metaphor comes from David Hirsch of Metamorphic Ventures -- not sure if David will invest but he already gave us some pearls of wisdom, so he is part of the Zula story now). 

And then recently, sitting with the wonderful Mort Meyerson (who has invested in Zula) we took the metaphor to an even higher level -- the ultimate sukka, which is the mishkan. 

But back to the concept of pop-up community -- what do I mean by that? (don't worry, weave back in Sukka and Mishkan). 

Over the past few years the term "pop-up store" has been trendy in retail (I fist came across in NY but now has spread all over the world). A pop-up store is one which pops up in an available space but with the intention from the start that it might be for only a limited time, whether that be a few days, weeks or months. The reasons behind the temporal nature could include excess inventory, seasonality, or simply testing the waters before committing to a long term lease. And there have been many cases of such successes that the temporary becomes permanent. 

The same can be said for many of our work teams these days. As SMBs (small and medium sized businesses) dominate (most new jobs are created by SMBs) and corporations become more fluid, ad-hoc team formation is becoming the norm, rather the exception. 

Twenty years ago (and to some degree still today) it was possible to communicate only with people who worked for the same corporation, in technical terms "behind the firewall." Today, with the rise of the consultant and the project based approach, teams tackling an issue on behalf of GE or GM more likely than not will include members who do NOT carry a company card, and are not credentialed to use the company's domain based tools. 

Over the past years we have also seen the acceptance of outsourcing, offshoring, and cross company collaboration at levels unimaginable twenty years ago. 

The Mishkan, or the tabernacle, was the first ritual space created by the Jewish people in the desert after Moses came down from Mt Sinai. According the the Bible, very clear and detailed instructions were given as to the construction of the Mishkan. But the Mishkan was not a permanent structure -- in fact a lot of the detail involved how to put up and breakdown the Mishkan so it could be carried along in the Journey (and my tribe, the Levites, were tasked with being the Mishkan porters while the Jewish people marched -- and we were responsible for the construction and breakdown...interesting that I should be the co-founder and CEO of Zula). 

The essential nature of the Mishkan was that of a non-permanent structure...it was intended to be part of the Journey. 

When the Jewish people reach the promised land the mishkan continued to move around...until King Solomon (Shlomo) builds the first permanent structure, the first "Temple" (or Holy House). It could be said everything went down-hill from there. According to many commentators (and my own reading) the whole notion of creating a monarchy, a formal structure, was itself not seen by God as an overly positive move. 

The corporation of the 20th Century was the Western world's version of the Temple -- a seemingly permanent entity that provided a focal point for much of the working class. But much like the temple of old, permanence is fleeting. No building or entity is too big to fall. 

And in the 21st century we are retuning to much more fluid ways of work -- small teams coming together, setting up and breaking down structures. The Cloud is our desert -- it is the backdrop for our journeys. 

Over the coming months I will continue to develop this concept, and touch more on how the true liberation is one in which we recognize the temporal nature of all realities, we should never feel servants to any regime be it a corporation or a monarchy. 

Zula is doing its' part to allow people to communicate in ways that don't respect the old structures.  Where will this journey take us? Come along with us and let's find out together. See you in Zula. 

What To Do Next -- Start-Up CEOs Lonely Dilemma

One of the problems of being a seed stage start-up CEO is that no one is really telling you what to next. Generally boards of seed stage companies are either non-existent or pretty passive. Often there are "active" angel investors, and/or microfunds involved, but they usually have so many investments that they are more reactive than proactive.

The problem I am highlighting is felt the most by CEOs who are not coding -- which unfortunately is my reality (although just signed up for Ruby on Rails course). I know enough about coding to be dangerous but not enough to really help...when coding at least after there is agreed spec goals are defined.

Of course can spend time in promotion, marketing, thought leadership, long term planning, budgeting, admin, HR, corporate finance, team empowering, and more -- no lack of things to do. And each of those things could easily fill 20 hours a day and more. Of course some are incredible on managing their time, on their own, and can set for themselves goals, task lists, in other words managing themselves. I am pretty good at all of that -- and often excel at it. But all of those skills and tools don't ameliorate the fact there is only one person "telling" you what to do next -- you.

The position is essentially a lonely one -- there is no one really setting an agenda, reviewing achievements. You can seek out praise and feedback, but it doesn't naturally come to you.

In the past I have written about the seed-stage start-up CEO as a benevolent dictator, which inherently is not a warm and fuzzy role -- to get warm and fuzzy you need your team to reflect it back to you.

In a distributed work force the problem is more acute -- often you are really alone (physically). Sure can engage on ______ (name your favorite social networking platform) but that still has not replaced the water-cooler effect.

And yes there are endless team collaboration tools (some better than others, see Zula) but they are only as good as the use you make of them. And again, event the best is still a tool for bridging the gaps -- but gaps remain.

Is there a way to be less lonely? Sure, but takes pushing yourself. Engage your investors more, make them feel like you really are listening to them -- so while not a formal board the communication is two way. Create forums for shareholders to connect on a regular basis. Take on a mentor. Schedule regular mentorship time (no matter how experienced we all could use help from someone not ourselves).

There is no magic formula -- the position is inherently lonely. So don't let yourself slip into endless FB/Twitter sessions -- you have work to do! You are supposed to lead! (talking to myself as well of course).

 

The Blessed Need for Physicality and Snow in Jerusalem

Today I was due to celebrate together with the Israeli wine industry -- it was going to be the first formal wine event I would attend as a partner in Jezreel Valley Winery. The event was scheduled to take place at the Crown Plaza hotel in Jerusalem. As half the Zula team lives in the Jerusalem area, I thought beautiful combination of Zula product meetings by day, wine event by night. (also was due to pick up cable to charge my electric car, but that's for another post).

And then in started snowing in Jerusalem. Every few years, same drill -- few snowflakes and the city stops. Close the highways! cancel school! Remain calm!

Truth be told, there is some sense in the hysteria, as Israeli drivers are, well, Israeli drivers to begin with, and putting slippery white stuff turning quickly to black grimy slush is not a good formula for safe roads in the nation's capital.

Zula staff stayed home. That's fine, we are a distributed work force to begin with, and we are developing solutions for teams to communicate when not sitting together -- so not such a big deal.

But a wine event with no people? The organizers took the decision to postpone to next week.

I did not travel to Jerusalem.

All of this is a reminder of how much the physical, the "real," plays a part in our seemingly almost completely virtual lives.

Could we have a virtual wine event where we all drink our wines at home and discuss? Perhaps, but with today's tech still can't pass a glass of wine over Facebook Messenger. Or WhatsApp. Or even Zula (but we are working on it!).

For some things we need to physically come together. To smell together, to taste together. To simply be together.

As someone who grew up in NY with plenty of snow, no need to rush to experience it. But for many Israelis snow is exotic, radically different reality. They will go in droves, wait hours in traffic -- just to throw a snowball. And God bless them. After all the Playstations, X-boxes, immersive games, virtual communities, we know that humans still desire the physical touch of a snowball. Make a snowman -- a real one, not on Miniclip.

Living my life on the balance between the virtual and the real, always nice when Nature comes along and reminds us that all fall at the feet of a few cm (inches) of snow in Jerusalem, the capital of the world.

May we be blessed to continue to treasure our humanity, even as maximize the use of tools like Zula, that help us keep the connection going when we are not sitting together. And we can chat about how the good the wine was that we drank together, and look forward to the next time we drink together.

Snapchat as Sex Appeal, Facebook has Become Boring Infrastructure (and wants to be sexy again)

I finally watched the Steve Jobs movie on a flight to California (most appropriately). Just before read through a Facebook comment thread to a blog post that my friend and Zula colleague Hillel Fuld wrote on the noise surrounding the supposed acquisition offers that Snapchat founders have turned down ($3 billion from Facebook, $4 billion from Google, but whats a billion amongst lunatics)(and yes, I am lunatic too, anyone working in industry is certifiable). Back to Jobs -- what he was about was radical innovation. That is what inspired him -- to use technology to move people. Change how they look at the world. And yes, in an extremely well designed and sexy wrapper. 

I am not going to get into whether or not Snapchat is worth $3 or $4 billion. When ever I am asked about the value of a company (including my own) I always say a company is worth what somebody is willing to pay. There is no objective value in our business (tech start-ups). 

What Snapchat does have right now is sex appeal -- and that is more valuable than a certain amount of users, business model, or defendable technology. Snapchat in particular has no technology (unless you think disappearing ink is "technology"). They do have have a "certain amount of users" (love quoting myself) but all that is vastly overshadowed by their current sex appeal -- and they are probably at their height of sexiness. And that, more than anything, is what Zuckerberg and friends are starting to lose. You see, when Mark Zuckerberg started Facebook he had sex appeal in spades (of a geeky, techy sort). In fact, Facebook got its start trading on sex appeal, which is what initial profiles and usage was all about on college campuses. 

Now Facebook has become, shudder the thought, a boring profitable, successful long-term company, with quarterly earnings, board meetings, strategy. Yup, sounds a lot like IBM. And that is not the rep Zuck wants...he wants to still be the 23 year old phenom with the new shiny thing everybody wants to touch, to own. 

Google long ago became part of the fabric of the web, as have Amazon, and a few other user-known companies, along with a whole set of lesser known companies that make up the infrastructure of what most people think of when thinking about the Internet. And at least in the Western world, the internet has become for most of us part of our lives, much the same way other "technology" companies developed into core utility elements. Some of them started out as owned by the public (even in capitalistic societies such as America). Think Ma Bell, for those of you old enough to remember the original government owned and operated phone company. It was like the mail -- boring service that simply worked and was there. You paid something for it, but you didn't really know if it was profitable or exactly how it worked. Similar to how electrical power is still supplied in many markets, tightly controlled by the governments (which will change, but not the subject right now). 

Utility companies were even traded on stock exchanges -- you didn't buy the stock so much for appreciation as for dividends, dependable, like municipal bonds. 

But utilities, infrastructure companies, are inherently boring. Lots of money flowing around, but not sexy. If you can figure out how to siphon off some of that money, you might be able to buy your way into sexiness, or pay people to tell you are sexy -- but the underlying asset -- boring. 

Facebook is slowly turning into just that -- infrastructure.  When at Zula we needed to decide on two possibilities for signing on (using your credentials from third party to automatically create a Zula account for you) we chose Facebook and Google. We made the assumption that almost 100% of our potential users would have an account with at least one of those companies -- we are looking at them (Facebook and Google) as providing a utility to us, the new sexy guys. 

Without Intel none of what we consider the Internet would be possible, but nobody would call Intel sexy. Dependable, solid, smart, thoughtful, yes. But not sexy. And their stock price reflects that lack of sex appeal. 

So now back to the Snapchat debate. Bottom line: people are prepared to pay a lot for sex. And sex appeal is one degree removed. Snapchat has it, Facebook is losing it, Google lost long ago (and to be clear -- I love Google and constantly praise them, and I actually think they are sexy, just in the public eye they are...Google). 

Do I think Snapchat founders should sell to one of the "utility" players? Well, if Snapchat thinks that they too will become a core part of the fabric of the Web, and they want to be running the company when that happens then no, they shouldn't sell. I personally don't see Snapchat having what it takes to go the distance, but companies also evolve. Perhaps they will...but during that journey they will need to develop business model, start generating revenue, deliver a return on investment -- in other words, grow up and become a boring company. My recommendation to Snapchat founders: sell when you can. You will not be sexy forever. 

Running, Biking And Wine Making As Team Sports

As many know, I am pretty passionate about both biking and running. Much to the dismay of my triathlon training daughter, swimming [still] is not my thing. But running and biking have been part of my life since I was a child. And over the past few years have become a winemaker (www.jezreelwinery.com), while returning to being the CEO of a start-up (www.zulaapp.com).

 For me, running and biking were, until recently solitary activities. A form of meditation on the move. When I run a marathon I usually am alone, especially in Israel where there could be big distances between people (was not the same experience in New York City Marathon, there I was surrounded by people, but like many in New York still felt alone much of the time).

Only for a short time did I have a regular running partner, but that started as a favor to someone to help her get her running legs...and inspire her. But most of the time I run alone, lost in my own thoughts. In our move to Hanaton I started to bike every shabbat morning with a group of people, but aside from the comfort of knowing that if I had a problem someone would be nearby to help, continued to be an individual sport. As we bike off-road, most of the time on single-track trails, really is still a one by one experience.

 Over the past two years, together with my co-founder Jeff Pulver, have explored what it means for teams to work together, and thinking through how to help teams communicate better. Because so much of what we do is team work in our business lives -- and the world is changing fast, as is our needs to keep our communication with team members constant and effective.

 So how does this connect to running and biking, you ask?

 A few weeks ago I decided rather than drive my daughter and her friend to triathlon practice and leave them there (and have other parent come get them) I would simply stay and work-out with them. So far not the swimming part, but the running and biking. What I have discovered is a whole different approach -- that of a team. In one training session we were actually taught how to physically help other team members push up a hill on bikes -- the ultimate form of team work. In the running I discovered a similar experience, with the coach dividing us into groups and having "team leaders" set the pace, and challenge us to run together at the same pace, each one inspiring the other, and keeping a check and balance system in place as to speed and endurance.

Working out with my daughter's triathlon group has made me realize that what was for me a individual experience can be strengthened as a team activity.

Hey -- didn't the title say something about wine?

Yup, parallel to my entree into the world of triathlon team training was the harvest season for the wine industry in Israel. While my partner Yehuda runs the winery operation on a daily basis, he consults with me about most issues. At the beginning of the harvest season he said to me we need to bring on another pair of hands -- that with the jump in activity (we have enough wine in barrel now for over 60,000 bottles!) we needed to add to the team. It struck me that wine making is also very much a team business -- making  (and drinking it) alone is somewhere between very challenging to depressing. But working as team we can make magic (and do!).

I will continue to live my personal ying/yang of individual/community. But thanks to triathlon practice and wine making I have new respect for the value of teams.

Who is on my team? Dealing with outdated concepts of work, play, and life

As many of you know, I have been focused the past year on team communication, and very proud that soon Zula, Inc. will release iPhone and Android based service to the world (more platforms to follow). Like all good ideas, this one is not alone. Almost a year ago, when Jeff Pulver and I took a decision to pivot what we were working on to center on the need for a new paradigm in team communication, not many people were talking about it. Now there are some nice competitors to look at, which is better than being alone, believe me. But when I look at some of our competitors, I am bemused that many forward thinking people still are stuck on outdated concepts of team, and of work. For that matter play and life, and how they intersect with work. Too many are still looking at hard divisions between work and play. Also coming out with products for team communication that require you to be part of the same "organization" as your team members. But life is not so binary anymore. We don't only belong to one team, to one organization. We "know" people from many different touchpoints, whether it be Facebook, LinkedIn, and yes, even G+ (there are a few diehards out there). Teams get formed on a constant, ad hoc basis, and for many of us we spend much of our time interacting with folks who do not have the same domain name in their email address. In other words, teams today are not internal creations -- they are dynamic situations, with team members being invited through the different mediums of our digital lives.

Why Do They Beep As They Pass My By??

For the past four years I have been lucky to have easy access to trails in nature, both for running and biking. But sometimes I need to go for short distances on the main roads, and have experienced an interesting phenomenon. A good percentage of the drivers in these parts (Northern Israel) will beep as they pass me by -- at first I thought it was a reflex time delay, that they mean to beep to alert me they are coming but the actual beeping only happens once they are already passing me. I actually don't like drivers who beep me from behind, as it is usually more startling than helpful, but the intentions are clear, to provide me warning that a car/truck/bus is approaching from behind. But why when passing me? Running yesterday I finally came up with a theory. Completely unscientific, as I have not had the luxury of actually speaking to any of the beeping drivers, but here is my optimistic hunch. The beeping when passing is a sign of identification and support. Even though we are theoretically competing over the same thoroughfare, the drivers want me to know they are with me in spirit, and perhaps even are envious. They are telling me: "Brother, we are with you." This all reminds me of what it is like to be the CEO of a start-up in a space that is quickly becoming competitive. There is limited bandwidth in the world for successful start-ups in the same product space -- top few companies will usually make it, the few after that will drift along, and then massive amount of start-up roadkill... So who are the drivers that beep as they pass me by in my role as CEO of a start-up? An interesting group. There are the other CEOs -- the more experienced know that coopetition is always good, and keep an open channel to the CEOs of competing companies. Just in the past two weeks I have communicated with the CEO of two well funded companies in the messaging space. Yes, we are competitors, but we also identify with each other. Other beepers along the start-up highway are VCs that are not quite ready to invest -- but want to remain in the loop. No, they are not just afraid to say no (well, that too at times) but rather are ready for you to pass them by on the road to success, because they just around the bend we might meet up again. Or the next time we are on the road together. So they beep -- they make connections, introductions, offer (at times) useful critique. And then there are the journalists covering the space, the analysts, and more. All jostling on the same road, and as we pass each other we "beep." This is all when it works according to my rules of coopetition. For those are pur capitalists -- well, they don't beep when pulling alongside. They just run you over! May you blessed to find many of those that beep as they pass by! Shabbat Shalom.